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Meta Keywords Tag: Long Dead, But Still Not Gone
Only three things are certain in this world: Death, Taxes, and Meta Tags. Long regarded as useless, officially and often labeled as such by Google itself, the meta keywords tag alas still manages to persevere. I have a theory as to why meta tags won’t just “rest in peace.” I think it’s because it is very easy for a so-called “SEO Expert” to sell an unsuspecting business owner... Read More
The Time is Now to Update Your Web Site
It’s no secret that we are in a recession, but that doesn’t mean there’s nothing to do if your business is slow. Now is the perfect time to re-dedicate yourself to your web site. I’m not suggesting you call up your web guys and drop $10,000 (though our feelings won’t be hurt if you call us), but if you have a web site that allows you to edit your own content (and if you don’t,... Read More
How to ensure that your web site sells you, and not your competition.
Our original article, entitled “Is your website selling your company, or your competition?” explains the effect that a poorly formed web site could have on your competition. It’s now time to clarify exactly what steps you can and should take to ensure that you aren’t helping to sell your competition with your web site. 1. Keep your text READABLE. It’s one thing to want to make sure... Read More
Is your website selling your company, or your competition?
It may be obvious that a good web site will sell your company much better than a poor one, but have you ever considered the effect that your own web site can have on your competition? If you have a poorly created, hard to navigate or just plain ugly web site, you may be doing more than just hurting yourself, you may be making your competition look better by comparison. Consider this scenario. You have a plain,... Read More
Having a web site is irrelevant. Having a good web site is a necessity.
It used to be said that “if you don’t have a web presence, the chances are high that people who don’t already know you, won’t do business with you.” Now, it’s no longer that simple. With the ever-growing number of sub-par web sites out there (with no end in sight), it’s nowhere near enough just to “have a web presence.” Having a web site is a given, but... Read More
The Dreaded Update: keeping your site up to date the simple way.
Let’s face it. Sometimes we just don’t have the time to keep up with everything that needs to be done in a given day. As your life speeds up and work flows over in your inbox, the first thing that generally gets neglected is the web site. It can’t talk and won’t complain when it doesn’t receive enough attention, but an out of date web site can cost you, big time. Here is a short... Read More
A quick look: YouTube and what it could mean for your business
Just about everyone has heard of YouTube by now, but not everyone has thought about the site in terms of what it can mean for their business. Yes, dancing monkeys can be a nice distraction, but YouTube has much more potential than just watching people fall down or viewing highlights of former football stars. Here is a short list of ways that you can potentially utilize YouTube for your business: 1. To host video... Read More
A quick look: Google Analytics
As many of you may already know, we here at DynamiX are huge proponents of Google Analytics. That’s not to say the system isn’t without its flaws, but it offers more great features in a clearer format than just about any other web analytics platform out there, and best of all it doesn’t cost a penny to use. Today we’re going to cover some of the basics of the system, what it is and how it... Read More