It’s no secret that we are in a recession, but that doesn’t mean there’s nothing to do if your business is slow. Now is the perfect time to re-dedicate yourself to your web site. I’m not suggesting you call up your web guys and drop $10,000 (though our feelings won’t be hurt if you call us), but if you have a web site that allows you to edit your own content (and if you don’t, it’s time to rattle the cage of your current web designer), now is the best time in years to be working on making your site better. Why? Simply because if business is slow, you probably have a little extra time on your hands.
The people who come out of this recession, just like any other, stronger and better will be the ones who take this time to make their business better. In the web world, that means focusing on ensuring that your site’s content is readable, friendly and conveys the message you would like to get across. It means removing the pictures of the Christmas party from three years ago from the “Latest News” section on your site (how many people reading this hear me all too well on that one?), and it means updating your list of products and services to purge those that you no longer do, and to emphasize the ones that you have since added. If you don’t have a blog, now would be a great time to start one, but only if you are willing to dedicate yourself, and your company resources to at least one meaningful article per week. This doesn’t mean a blatant advertisement for how much better you are than the other guys down the street, it means actually writing something that people will enjoy reading, and that will provide them with solid benefit.
Do these things now, and you will reap the benefits down the road.