Why do so many companies steadfastly refuse to provide enough information on their web sites for customers to make an informed buying decision?

Over the years, we have heard dozens of companies respond with the same message. “We don’t want to provide them with enough information right off the bat, we want them to call us.” That technique may have worked back when there wasn’t a huge, multi-billion (trillion?) page entity called the internet, providing answers to literally anything you can think to ask. Now, it just turns potential customers into no-potential site visitors. (more…)