That’s what Google Alerts can do for you. It’s a little known feature from a company that’s full of great offerings, and it’s one that can become invaluable as your business grows. Using it is a snap, and you can set it to update you instantly, or as little as once a week if you have a great deal of new links coming in to your site.

To set up an alert, start by navigating here: http://www.google.com/alerts

Then enter your search terms. These can be your web site (http://www.dynamixwd.com for example), your company or personal name, or anything else that is important to you. Select “Comprehensive” as the Type and decide how often you would like to be contacted. Personally, I have some items come in “as they happen,” and others that I have come in once a day. Last but not least, enter your e-mail address and press “Create Alert.”

Now you’re all set to reap the benefits of knowing who is talking about you online almost as instantly as they do!