I was driving down the road a few days ago, when I passed a sign that made me stop (not literally of course) and think. It read something like this:

“Our plumbers, 100% steroid free.”

What???? Why would anyone care that a plumber doesn’t use steroids? Does it affect job performance? How does this have any bearing on anything?

Then I realized, the ad was simply designed to catch my eye and to keep me thinking about it. Well, it succeeded at that, but it failed in it’s ultimate goal (more…)