I was driving down the road a few days ago, when I passed a sign that made me stop (not literally of course) and think. It read something like this:
“Our plumbers, 100% steroid free.”
What???? Why would anyone care that a plumber doesn’t use steroids? Does it affect job performance? How does this have any bearing on anything?
Then I realized, the ad was simply designed to catch my eye and to keep me thinking about it. Well, it succeeded at that, but it failed in it’s ultimate goal (more…)
It’s no secret that we are in a recession, but that doesn’t mean there’s nothing to do if your business is slow. Now is the perfect time to re-dedicate yourself to your web site. I’m not suggesting you call up your web guys and drop $10,000 (though our feelings won’t be hurt if you call us), but if you have a web site that allows you to edit your own content (and if you don’t, it’s time to rattle the cage of your current web designer), now is the best time in years to be working on making your site better. Why? Simply because if business is slow, you probably have a little extra time on your hands.
The people who come out of this recession, just like any other, stronger and better will be the ones who take this time to make their business better. In the web world, that means (more…)