Archive for the ‘Advertising Advice’ Category
Friday, May 1st, 2009
I was driving down the road a few days ago, when I passed a sign that made me stop (metaphorically speaking of course) and think. It read something like this:
“Our plumbers, 100% steroid free.”
What???? Why would anyone care that a plumber doesn’t use steroids? Does it affect job performance? How does this have any bearing on anything?
Then I realized, the ad was simply designed to catch my eye and to keep me thinking about it. Well, it succeeded at that, but it failed in it’s ultimate goal (more…)
Tags: advertising, billboard advertising, brainstorming, excessive ads, negative attention, nonsensical advertising, signs
Posted in Advertising Advice, Marketing | 4 Comments »
Monday, April 20th, 2009
Why do so many companies steadfastly refuse to provide enough information on their web sites for customers to make an informed buying decision?
Over the years, we have heard dozens of companies respond with the same message. “We don’t want to provide them with enough information right off the bat, we want them to call us.” That technique may have worked back when there wasn’t a huge, multi-billion (trillion?) page entity called the internet, providing answers to literally anything you can think to ask. Now, it just turns potential customers into no-potential site visitors. (more…)
Tags: become a resource, contact form, honesty, informed buying decision, kudzu.com, maintain your honesty, reliable heating and air, sales process, tough sell
Posted in Advertising Advice, Web Sites | No Comments »
Wednesday, April 15th, 2009
It’s no secret that we are in a recession, but that doesn’t mean there’s nothing to do if your business is slow. Now is the perfect time to re-dedicate yourself to your web site. I’m not suggesting you call up your web guys and drop $10,000 (though our feelings won’t be hurt if you call us), but if you have a web site that allows you to edit your own content (and if you don’t, it’s time to rattle the cage of your current web designer), now is the best time in years to be working on making your site better. Why? Simply because if business is slow, you probably have a little extra time on your hands.
The people who come out of this recession, just like any other, stronger and better will be the ones who take this time to make their business better. In the web world, that means (more…)
Posted in Advertising Advice, Marketing | 2 Comments »
Tuesday, May 6th, 2008
Our original article, entitled “Is your website selling your company, or your competition?” explains the effect that a poorly formed web site could have on your competition. It’s now time to clarify exactly what steps you can and should take to ensure that you aren’t helping to sell your competition with your web site (more…)
Tags: better by comparison, concise contact form, easy to reach, fresh content, friendly design, friendly text, readable text, sell your company, sell yourself online, web site competition
Posted in Advertising Advice | 3 Comments »
Thursday, April 17th, 2008
It may be obvious that a good web site will sell your company much better than a poor one, but have you ever considered the effect that your own web site can have on your competition? If you have a poorly created, hard to navigate or just plain ugly web site, you may be doing more than just hurting yourself, you may be making your competition look better by comparison. (more…)
Tags: Advertising Advice, atlanta web design, better by comparison, helpful web tips, outside opinions, selling your competition, web psychology, website design, your company online
Posted in Advertising Advice | 1 Comment »
Thursday, January 3rd, 2008
Just about everyone has heard of YouTube by now, but not everyone has thought about the site in terms of what it can mean for their business. Yes, dancing monkeys can be a nice distraction, but YouTube has much more potential than just watching people fall down or viewing highlights of former football stars. Here is a short list of ways that you can potentially utilize YouTube for your business: (more…)
Tags: google, help, help drive traffic, helpful web tips, involve your customer base, save bandwidth, show off your work, showcase your products, video help, video support, video testimonials, video tutorials, viral campaign, viral marketing, youtube, youtube for business
Posted in Advertising Advice | 3 Comments »
Wednesday, January 2nd, 2008
As many of you may already know, we here at DynamiX are huge proponents of Google Analytics. That’s not to say the system isn’t without its flaws, but it offers more great features in a clearer format than just about any other web analytics platform out there, and best of all it doesn’t cost a penny to use. Today we’re going to cover some of the basics of the system, what it is and how it can help you to grow your business. (more…)
Tags: ad campaigns, customer locations, Google Analytics, how does Google Analytics help, local web design, local web statistics, popular pages, popular products, popular services, site tracking, tracking advertising campaigns, tracking advertising efforts, tracking statistics, web design, website stats
Posted in Advertising Advice, Making Life Easier | 3 Comments »
