Meta Keywords Tag: Long Dead, But Still Not Gone
Only three things are certain in this world: Death, Taxes, and Meta Tags. Long regarded as useless, officially and often labeled as such by Google itself, the meta keywords tag alas still manages to persevere.
I have a theory as to why meta tags won’t just “rest in peace.” I think it’s because it is very easy for a so-called “SEO Expert” to sell an unsuspecting business owner on the idea. Why? Because adding meta tags to a site takes a minute or less per page, and the tags can be generated from one of a hundred free keyword tools.
It’s easy money for them. And, I think I can safely say that everyone with a computer has probably heard the phrase “meta tags” tossed around at some point in the past as a way to increase search engine rankings. It’s comforting to believe that high web rankings can be achieved simply by adding in some hidden keywords, but it’s just not true.
The harsh reality here is that these people won’t help you increase your rankings. Sure, there might be a few misguided souls who used to build web sites in the late 90’s when the technique was mildly effective, and who still honestly believe that is still the case. But most of them just want your money, and don’t care that they won’t help you.
It’s time to confront these people/companies and ask them to explain how spending your hard-earned money on meta tags will help you, when Google’s official blog states: “…we generally ignore the contents of the “keywords” meta tag.”
Tags: keyword tags, meta tags, scammers, search engine optimization, seo, seo experts, stop seo scammers
About the Author: Jeff Jahn is the creative director at DynamiX Web Design. He lives and breathes website design, coding and all things marketing. He also enjoys writing articles for DynamiX Labs, The Orange Blog, and The Jeffrey Jahn Blog. Follow Jeff on Twitter.Share on Facebook
June 17th, 2009 at 12:37 am
[...] you can pretty well ignore the keywords; meta keywords are dead, and have been dead for a very long time. Google’s official blog states: “…we generally ignore the contents of the “keywords” meta [...]
November 6th, 2009 at 3:26 am
My desire to read an article like this has been satisfied. I was deeply touched with all the ideas from my readings. I wish to read more articles from your post soon. Thanks for the post.