Probably the most common questions we receive about search engine rankings relate to keywords. People ask how many keywords should be added on a given page, whether hiding text behind other objects works in increasing rankings, if adding words that the company is not actually relevant for will help in search engines, etc. Hopefully, this article will help to dispel some of these myths, while providing a clearer understanding of what is necessary to create a web site that is both highly ranking, and also friendly to site visitors. Because, after all, who cares how search engine friendly a site is if customers leave in disgust as soon as they find it?

Myth #1: Forget wasting my time writing good content, Adwords will do the work for me, right?

Yes and no. Yes, if you want to keep piling money into adwords, you will keep bringing in traffic. But, the moment you stop paying for adwords, you are right back where you were before but with less money in your pocket. Google Adwords will not increase your organic rankings. It’s worth saying this again, because it seems to be a very pervasive myth, Google Adwords will not increase your organic rankings.

You can spend $100 million dollars, but as soon as that money is gone, so is the traffic that was created. You can’t throw money at your search engine rankings and hope that they will raise. Now, that’s not to say Adwords doesn’t have it’s place, it’s great for sites with a low organic ranking to start (ie a new web site, or one that has recently been redesigned and is still being indexed), as well as for bringing in traffic in an incredibly competitive arena (we use Adwords ourselves), but the fact is that organic rankings are always more important and valuable to your company than paid rankings.

Myth #2: People will search for my site using industry jargon.

This one is less a myth than an attitude. Consciously or not, most people tend to write their content from the perspective of an industry insider (you know your industry better than anyone, right?), and don’t think to review their content with the people who matter most, their customers and potential customers. If you sell “Information Technology” but someone is looking for an “IT guy,” you lose, plain and simple.

Thankfully, there is a quick remedy. Talk to four or five people who are outside of your industry, and ask them “if you were looking to buy a (insert product or service here) online, what would you type into Google to find it?” Take those phrases and words, and make sure that they are actually on your web site. If they aren’t, then add them in, in context on your web site.

If it means removing some of your industry jargon, all the better, as visitors probably don’t know what they mean anyway. If your industry is highly technical, consider a page that provides straightforward definitions for some of your more complex terms. This has the added benefit of giving you a great place to write the list of phrases that you have gleaned in talking to your customers.

Myth #3: I heard that I can just write the top 100 keywords on my page, in no particular order, in the description of my product and call it a day.

You could do that, but you’d run the risk of annoying your customers. No one likes to see a page full of paragraphs of nonsensical content when they are looking to purchase from you. It shows that you have shady morals, or at the very least that you don’t really care that your description doesn’t make sense. And since Google can read your content almost in the manner that a person does, they will quickly notice that your text is garbage.

Myth #4: Someone told me I can hide text on my site by writing it in the same color as my background.

Yes, we still hear this one, and no it won’t work. Google is way too smart to be tricked by an obvious scheme like this one. Enough said.

Myth #5: I heard that Meta Keywords are important, and I want to add them to each page of my site.

This is a complete waste of time. Instead, take that hard work you spent making a list of keywords for each page and put it to good use, by making sure that those are actually written on your web site in some context. If they aren’t, consider rewriting the content. For more on meta tags, read our article entitled “Meta Keywords Tag: Long Dead, But Still Not Gone.”

Take these tips to heart in your writing, and take a hard look at your web site. When is the last time that you isolated half a day to cover your web site’s content? Just how old is what you wrote on there? Does the site even mention your latest products or services? What about the ones that you no longer offer, are they still prominently displayed? Set aside a day’s worth of time every few months (at a minimum) to focus on your web site. In particular, take these words to heart if you just said to yourself “the web site doesn’t bring us enough business to justify spending time on it.”

The web site doesn’t bring you business because you have not taken the time to create value. Make your site a resource, and you will have no shortage of business coming from it.

I was driving down the road a few days ago, when I passed a sign that made me stop (metaphorically speaking of course) and think. It read something like this:

“Our plumbers, 100% steroid free.”

What???? Why would anyone care that a plumber doesn’t use steroids? Does it affect job performance? How does this have any bearing on anything?

Then I realized, the ad was simply designed to catch my eye and to keep me thinking about it. Well, it succeeded at that, but it failed in it’s ultimate goal – as I spent so much time wondering how steroid use impacts plumbing that I have no idea which plumbing company was the advertiser.

I see similar ads all over the place. I see more and more radical headlines, company names and colors than ever before. Usually, the “attention getter” makes literally no sense whatsoever (like the plumbing ad), and is simply created in a desperate attempt to get noticed.

I say, take an extra hour of brainstorming to uncover what stands out and would interest people about your company, instead of just throwing out whatever you think will get people to look. I will notice something out of place on an ad (until it’s so common that it gets ignored too), but I won’t be impressed that a company spent it’s ad budget to tell me something nonsensical.

What if the plumbing company had instead said “Our plumbers wear belts,” accompanied by a picture of a plumber leaning over a sink and not flashing himself at the drivers passing by the sign?

Instead of a minute spent wondering why plumbers would use steroids in the first place, I’d spend 10 seconds smiling about the companies’ sense of humor. Their ability to poke fun at one of the biggest stereotypes in their industry (and consequently themselves) would go a lot further for me than some ill-planned ad simply designed to catch my attention.

And in the end, which is more effective? Is it the minute spent thinking not about your company, but an ad that doesn’t make sense? Or is it the 10 seconds spent reflecting on a humorous ad, one that gives the viewer a shot at also remembering the name of the company, instead of just the ad?

I want a company with a sense of humor, not one that deliberately makes no sense in an effort to get my attention.

Anyone else with me on this one? Leave a comment below and share your thoughts.

Why do so many companies steadfastly refuse to provide enough information on their web sites for customers to make an informed buying decision?

Over the years, we have heard dozens of companies respond with the same message. “We don’t want to provide them with enough information right off the bat, we want them to call us.” That technique may have worked back when there wasn’t a huge, multi-billion (trillion?) page entity called the internet, providing answers to literally anything you can think to ask. Now, it just turns potential customers into no-potential site visitors.

Unless you are the only company in the world that offers your particular product or service, all a potential customer has to do is move on to the next web site to find the answers they need. And when that happens, do you think that they will come back to the site that didn’t answer their questions? No, they will buy from the one who was straightforward with them.

I hate to sound harsh here, but the days of the tough sell are over. It’s so easy for a customer to buy from your competitor online, be they down the street or five states over, that it’s no longer acceptable to try to play games in the sales process. Being honest is not just a best-practice way to succeed, it’s the only way to succeed.

There are many examples of companies who ignore these words. You can find them all day long in review sites such as Kudzu.com. They are usually the ones with the 1 or 2 star reviews.

Thankfully, the remedy is fairly simple: Review your web site content, and remove all the tricks. Make it easy for a customer to reach you by phone and e-mail, but don’t make it the only way for them to find what they need. If there is a question that consistently comes up in customer interactions, add it to the site.

If you aren’t sure what needs to be added, consider putting a simple contact form on each page that allows customers to ask questions about a particular product or service directly, and then incorporate answers to their questions on your web site. Become a resource to your customers, or they will find another company that is.

Here’s a concrete example:
Take a look at the reviews under Reliable Heating and Air. As I write this, there are currently 42 reviews, and the company has an overall rating of five stars out of five. Believe me, they didn’t get that way by holding back information that would help their customers to make an informed buying decision. I know that first-hand, because when my air conditioner failed last summer, they talked me out of a more expensive system that I didn’t need.

Maintain your honesty, both online and off, and your reputation will carry you even if times get tough.

Only three things are certain in this world: Death, Taxes, and Meta Tags. Long regarded as useless, officially and often labeled as such by Google itself, the meta keywords tag alas still manages to persevere.

I have a theory as to why meta tags won’t just “rest in peace.” I think it’s because it is very easy for a so-called “SEO Expert” to sell an unsuspecting business owner on the idea. Why? Because adding meta tags to a site takes a minute or less per page, and the tags can be generated from one of a hundred free keyword tools.

It’s easy money for them. And, I think I can safely say that everyone with a computer has probably heard the phrase “meta tags” tossed around at some point in the past as a way to increase search engine rankings. It’s comforting to believe that high web rankings can be achieved simply by adding in some hidden keywords, but it’s just not true.

The harsh reality here is that these people won’t help you increase your rankings. Sure, there might be a few misguided souls who used to build web sites in the late 90’s when the technique was mildly effective, and who still honestly believe that is still the case. But most of them just want your money, and don’t care that they won’t help you.

It’s time to confront these people/companies and ask them to explain how spending your hard-earned money on meta tags will help you, when Google’s official blog states: “…we generally ignore the contents of the “keywords” meta tag.”

It’s no secret that we are in a recession, but that doesn’t mean there’s nothing to do if your business is slow. Now is the perfect time to re-dedicate yourself to your web site. I’m not suggesting you call up your web guys and drop $10,000 (though our feelings won’t be hurt if you call us), but if you have a web site that allows you to edit your own content (and if you don’t, it’s time to rattle the cage of your current web designer), now is the best time in years to be working on making your site better. Why? Simply because if business is slow, you probably have a little extra time on your hands.

The people who come out of this recession, just like any other, stronger and better will be the ones who take this time to make their business better. In the web world, that means focusing on ensuring that your site’s content is readable, friendly and conveys the message you would like to get across. It means removing the pictures of the Christmas party from three years ago from the “Latest News” section on your site (how many people reading this hear me all too well on that one?), and it means updating your list of products and services to purge those that you no longer do, and to emphasize the ones that you have since added. If you don’t have a blog, now would be a great time to start one, but only if you are willing to dedicate yourself, and your company resources to at least one meaningful article per week. This doesn’t mean a blatant advertisement for how much better you are than the other guys down the street, it means actually writing something that people will enjoy reading, and that will provide them with solid benefit.

Do these things now, and you will reap the benefits down the road.

Our original article, entitled “Is your website selling your company, or your competition?” explains the effect that a poorly formed web site could have on your competition. It’s now time to clarify exactly what steps you can and should take to ensure that you aren’t helping to sell your competition with your web site.

1. Keep your text READABLE.

It’s one thing to want to make sure that search engines know what you do, and to ensure that you appear highly in them for the keywords that are important to your company. It’s another thing altogether to make your site a collection of unreadable, poorly formatted keyword paragraphs. Many people don’t even realize the way their content comes across to site visitors, because they haven’t taken the time to read it themselves, or to solicit feedback from individuals who don’t know the company or the industry well already.

How to do it.

Ask friends and neighbors to read through your most important few pages or products, and to give you honest feedback. After reading each page, would they know more than they did when they started, or would they have a headache trying to make sense of what is written?

2. Keep your text FRIENDLY.

No one wants to be talked at, in person or on the internet. Does your text have a friendly demeanor, or is it boring? Does it inspire people to buy from you, call you, e-mail you, or does it inspire them to look to the next web site?

How to do it.

Don’t take yourself quite so seriously. Yes, you sell an important product or service, and yes, people need to know more about it. But friendly costs nothing, doesn’t hurt the quality of the message and makes people feel like they are doing business with a human, not a computer. Note that this doesn’t mean you should tell jokes about your products or showcase your items in a ridiculous way, it simply means adding a personal touch.

3. Keep your DESIGN friendly.

Is your web site solid black, or bright blue with yellow text? Is the text large enough, the menu noticeable and easy to navigate, and the color scheme one that makes people want to stay on the site? Do you have a bunch of meaningless flash animation, with dancing letters or loading screens?

How to do it.

Be very aware of how your site design is perceived by others. Does it make them feel happy or sad? Lethargic, annoyed, or intrigued? Try asking a select group of non-company related individuals to use five words to describe your site design, and see what comes up. Also remember that if you are selling products, white sells. There’s a reason Ebay, Amazon, Target and all of the other large, successful online retailers accent their web sites with white. It emphasizes the product rather than the web site, and it makes people want to buy. What colors are you using?

4. Keep your content FRESH.

Seeing a news headline that invites visitors to a conference in Cleveland scheduled for two years ago, or a Merry Christmas message in the middle of April is a dead giveaway that you don’t pay attention to your web site. What does that mean to the visitor? It means that you may not be paying attention to keeping your product cutting edge, either. People want to know they are getting a new product with solid innovation behind it. If your site shows signs that it’s old and outdated, people could easily assume your product is as well.

How to do it.

If your site allows it, put “end dates” on your time sensitive articles. Our customers use SE’s built in date function to allow articles to disappear before they get too old, so there’s never a concern about having a conference invitation that has long expired, or reference to a holiday that has long-since passed. If your site can’t do this, then keep a note on your calendar to remove these old items the day they become dated. Another note, if you don’t have a lot of news, make sure your articles don’t mention the date. Nothing says “never updated” like an article with a post date of 2006.

5. Make it EASY to reach you.

It always amazes me when I see a web site with tons of great information, a clean design and… absolutely no way to contact the company.

How to do it.

This one’s easy. Place your phone number prominently in the top-right hand corner of your site header (studies have shown that this is the first-looked to location for contact information), and have some sort of simple and obvious link or button that directs people to your contact us page. Speaking of, you do have a “Contact Us” form, don’t you?

A simple, clear and concise contact us form is much easier on the visitor than a simple e-mail link. Instead of having to open their e-mail program (or give up if they are on a public computer without access to their account), the visitor simply needs to enter a little information and press send. Having a well-built contact form also prevents spammers from getting your e-mail address and using it to their advantage (aka sending you spam). Just remember, the more fields to fill out, the less chance someone will do them. If your contact us form has 20 fields to fill out, expect your e-mail box to be lonely.

Taking it further.

Did you like this article? Need some clarification, or want to know how these principles apply to your business and web site? Send us an e-mail and tell us what’s on your mind.

It may be obvious that a good web site will sell your company much better than a poor one, but have you ever considered the effect that your own web site can have on your competition? If you have a poorly created, hard to navigate or just plain ugly web site, you may be doing more than just hurting yourself, you may be making your competition look better by comparison.

Consider this scenario. You have a plain, not much to look at web site, which you have optimized with keywords to the point that the text is not very readable, nor very useful. As a result of this effort, you are one spot ahead of your competition on Google. A potential customer finds your web site first (remember, you have tons of fluff keywords, but little meaningful content), reads a little, and then presses the back button on their browser.

They then visit your competition, whose web site is by no means great, but has readable content, a friendly undertone and is much easier on the eyes than your site. Given the choice between a web site that came up first (yours), but has poor content, or a site that was seen AFTER yours (your competition), which has better content and looks a little nicer, which do you think customers will choose?

The answer may seem obvious, but let’s explore exactly why this is happening.

• First, people visit your web site. They see a poor quality, hard to decipher site and it sets the benchmark for their expectations.
• Next, they find your competition’s web site, which as we’ve already established is better than yours. Given their original benchmark (your web site), the competition’s web site will appear to be much better, even artificially so, based on that pre-existing benchmark.

Now let’s reverse this train of thought. A potential customer finds your web site, which let’s now say is pretty darn good. They browse around for a while, and bookmark it. For the sake of thoroughness, they peruse the other sites that come up near you on their search engine of choice. Instead of having a poor web site as a benchmark, they have your high quality one. It won’t take them long to stop searching elsewhere, and to settle on your company as the clear choice for their business.

In fact, as long as your content is decent, this same principle will work FOR you, rather than against you. Customers will browse other web sites, and find yours much better by comparison.

So the question is, does your web site help sell you, or are you paying to help sell your competition? Before you answer, have you ever actually stopped to see what people outside of your company, outside of your friends and family think of your companies’ web site? Have you compared your site to your competition, to see how you match up? If the answer to either one of these is no, then it’s time to get a second opinion.

Taking it further.

Did you like this article? Stand by, our newest article entitled “How to ensure that your web site sells you, and not your competition” is coming soon!

Want to learn more, or to see first hand how your site measures up? We have lots more advice that can ensure you are selling your company, and not the competition. Send us an e-mail and let us help you stay on track.

It used to be said that “if you don’t have a web presence, the chances are high that people who don’t already know you, won’t do business with you.” Now, it’s no longer that simple. With the ever-growing number of sub-par web sites out there (with no end in sight), it’s nowhere near enough just to “have a web presence.” Having a web site is a given, but it’s how useful and attractive your site is that matters. Have tons of tasteless flash or music that plays on it’s own on your web site? Your days may be numbered. Here are just a few signs that your web site needs some serious love.

1. Customers have to click on, or wait for a flash animation to finish before being able to see your site.

This is not attractive, it’s annoying. Customers don’t want to waste 15 seconds of their life seeing a boat bouncing through faux water, or watch your logo spin and land on the page to click on, they just want to get to you and get moving. It’s been said that you only have three seconds (tops) to catch people’s attention before they leave your site. If that’s true, wouldn’t you rather catch their attention with your content?

2. You play music or sounds on your website automatically.

Unless you are a musician (and even then, we’d recommend you make it optional), no one wants to hear your site play music, or sound at all for that matter. 90% of people browsing the internet fall into one of two categories.

1. They are listening to music/TV already. In this case, now all of a sudden they are listening to two songs at once, and neither one of them sounds good. So what do they do? They immediately close your web site, shake their heads, and continue about their normal business. Your loss.
2. They don’t want to listen to music. That’s why it’s not on already. Either these people are at work, and don’t want the sound of music blaring through their speakers to alert all those around them that they are browsing the internet, or they have no interest in hearing noise while they work/play on the internet. Turn the music off, or risk turning your customers off.

3. You wonder why no one is calling or e-mailing you.

Visitors are not going to tell you your site is bad, they are just going to go away. If your business has slowed down since the launch of your new web site, or if it hasn’t shown significant gains, the chances are your site isn’t helping you sell yourself online. Take the hard-learned advice to stop relying on your neighbor/son/daughter/cousin/friend to do your web site, and turn to someone who can make your site shine. It doesn’t have to be us, but find someone who will take care of you. It’s too hard to tell a family member or friend when something doesn’t look good, and too easy to accept that often sub-par work as “good enough.” Let that person know this isn’t personal, and take care of your business.

4. You direct a caller to your web site for advice, and they get quiet or say “thank you” and hang up.

If a customer has been to your web site and is calling you, it means that they didn’t find everything they wanted to know from your site. Directing them back isn’t going to help, and could easily direct them out the door and to your competition (you know, the one with the good web site). Instead, ask these customers if they have been to your web site, and if they have, find out what it is they had trouble with in finding the information that they needed. It could be as simple as a poorly formed menu. Take these customers as important contributors because they are in the minority. Most people look at a site, and if they can’t find what they need immediately, they leave. Those who bother to call you for more information could provide valuable insight into what you’re doing wrong, and what you can do better.

5. No one finds you from your web site.

If the people who are coming to you are all referral-based, or from phone books and other forms of advertising, chances are your site is all but invisible to search engines. Try typing in your company name in Google. Do you come up? If so, where? If you aren’t at the top, or at least in the top 3, it’s time to get worried. If you are, then it’s time to start looking for other keywords related to your industry. Use some common sense here. If you are a local company who sells electronics, don’t expect to be on the front page for “Sony” in Google, it’s just not going to happen. But if you create custom lawn furniture, you could look up “custom lawn furniture Atlanta,” or wherever your location may be. If you aren’t showing up, it’s time to get some help.

Want to learn more, or to see first hand how your site measures up? We have lots more advice that could help you to raise your rankings. Send us an e-mail and let us help you get back on track.

Let’s face it. Sometimes we just don’t have the time to keep up with everything that needs to be done in a given day. As your life speeds up and work flows over in your inbox, the first thing that generally gets neglected is the web site. It can’t talk and won’t complain when it doesn’t receive enough attention, but an out of date web site can cost you, big time. Here is a short list of ways that an out of date web site could be hurting your business, as well as suggestions on how you can prevent these problems from ever happening.

1. Problem: Lack of new content.

Say your company has completed a new product or project, and interested potential customers are searching for more information on that product in Google. If you have not taken the time to add information about this new item on your web site, they may not find your site at all. Worse still, they may very well find a competitors web site, someone who understood the importance of the product or service that you are offering and decided to discuss that on their web site.

Solution: Create a schedule.

No matter how full your life is, the chances are high that you can spare an hour or two a week to keep up with the web site. Schedule this at a time when you can expect minimal interruptions, so that you can ensure that all of the time you set aside is effective. If you only have two hours to spare a week, try starting out on Monday with an implementation plan. Review your newest products, projects or services, and decide what should go on the web site this week. If you need to write or find images, now is the time to do so. Later in the week, ideally only a day or two so that the content is still fresh in your mind, do a quick review and then implement this new content on your web site. If anything time sensitive comes up after this point, you can take additional time later in the week, otherwise, you have at least covered the necessities.

2. Problem: Outdated content.

This may sound similar to problem number one, but we are referring specifically to content that is already on the web site which is in need of care or revision. Outdated content is usually very easy for site visitors to spot, and can make your site seem old or dated even if it isn’t. Often, the easiest ones to spot refer to “upcoming” events that have long since passed, or pages that show “this page was created/updated on…” This can also refer to items that are clearly no longer new releases still being designated as so, or products that are no longer available being offered on your web site.

Solution: Make a list.

There are a few ways to combat this, depending on the type of outdated content your site contains. For one, if you have dates automatically attached to each page of the web site (and this is unnecessary for your business), ask your web site designer to remove that feature for you. Secondly, create a list of your time-sensitive pages or articles, so that you can keep an eye on those pages on a weekly or monthly basis. If you happen to have a web site created by us, you can also take advantage of our new page publishing module, which will automatically turn on and off time-sensitive, specified pages after a configurable amount of time.

3. Problem: Just plain lack of time.

Realistically, we know that there are some days, or even weeks where there’s just no time to spare. There’s no way to manufacture time, and especially if you are on the road a lot, access to the internet may be sparse as well. During these times, your quality of work may suffer even if you do find a free moment, which can hurt your companies’ credibility (think spelling, grammar errors and disjointed sentences) on the web.

Solution: Delegation.

In these circumstances, it pays to have somebody, preferably in the office, who can help carry the load for you. This could be as simple as uploading content that you have written and adding product images, all the way to writing the actual content for you. The point is, if you just don’t have the time to get it done, you can probably delegate your duties to someone who does. If you are the owner or a senior member of your company, chances are you would be better served delegating these duties anyway.

Taking it further.

Did you like this article? Stand by, our newest Making Life Easier article entitled “The top 7 ways to speed up your SE experience” is coming soon!

Just about everyone has heard of YouTube by now, but not everyone has thought about the site in terms of what it can mean for their business. Yes, dancing monkeys can be a nice distraction, but YouTube has much more potential than just watching people fall down or viewing highlights of former football stars. Here is a short list of ways that you can potentially utilize YouTube for your business:

1. To host video testimonials.

Video testimonials are a great way to get your product message across, and adding videos to YouTube is so easy that almost anyone can do it. Nearly any initial video format works (as does virtually any standard digital video camera), meaning that whether you design and edit your video clips on a Mac or a PC, they can be uploaded to YouTube and look great. Which brings us to our next point.

2. As a bandwidth-saver.

Instead of creating 10+mb video files that are hosted on your web site, Integration of YouTube videos within your site means that customers get to see more from your company, without increasing your hosting budget. Not only that, but you’ll even bring in the occasional YouTube browser who finds your video and visits your web site as a result. Learn about the SE Video Module.

3. As part of a viral campaign.

Some of the funnier/more relevant videos on YouTube easily surpass the 2 million view mark. Now, don’t expect that putting some kittens in a basket with your company logo will do the trick, but a well thought out viral campaign could provide you with an otherwise untouched marketbase for your products. A successful viral campaign will take off fast, which can again make the external hosting offered by YouTube an important feature.

4. To showcase your products.

Many companies have already started using YouTube for their business. If you are a reseller, there’s a good chance that at least a handful of the companies whose products you sell have videos on YouTube. Help your web site stand out from the pack by integrating these right into your product pages.

5. To show off your work.

Even if you don’t have access to any pre-made YouTube videos for your business (or if you don’t sell ready-made products), you can still show off your work with a video of your own. Say, for example that your company creates custom interiors for high end homes. Rather than simply showing a handful of pictures on the site, you can augment that picture gallery by creating a three minute walkthrough video that shows the detail work that has gone into your project.

6. To build and involve your customer base.

What better way is there to sell your services than by letting a customer tell his story? Now, I know that this sounds a lot like #1 above, but it is distinctly different. Traditionally, a testimonial is structured in some way, and typically does not actually involve the use of the product or service being discussed. If, on the other hand your company were to offer a contest that included a prize (or simply notoriety on your web site) for video of customers in action using your product, the resulting videos could send a powerful message to your site visitors. Think about which you would prefer, visiting a web site that showed a static product image (let’s say a kayak), with product information and specifications, or that same site with multiple videos of customers in action, riding the rapids on your product in Colorado?

7. Two words: Video tutorials.

It can be tough visualizing how to build, install or repair some products based solely on a product manual, but often these challenges can be avoided with a simple video clip. Especially if your product is unique, a YouTube video could be an essential asset in reducing customer technical support calls and returns. These video links can even be e-mailed to customers directly, simplifying the process of replying to repetitive technical support issues.

Taking it further.

Did you like this article? Stand by, our newest YouTube article entitled “Advertising: How utilizing video testimonials can bring in more business” is coming soon!